Cameron Cloyd
Data Leader, Founder CF Data Services
Data foundations for growth
“Tech is awesome, people make it valuable"
-Cameron Cloyd
Executive SUmmary
The key is to balance speed with durability and lead by influence. Success is aligning data with business outcomes, creating foundations that scale, and ensuring adoption from the front line to the boardroom. This is done best by strategically keeping all data practices under one roof. Enables the data teams to be the best partners to the rest of the business.
Keys to Success
Endgame Clarity — Every data initiative must be anchored in the company’s mission, vision, and goals: revenue, customers, or competitive edge. Tools are secondary; outcomes drive the roadmap.
Adaptive Builder — Complexity is inevitable, but waste isn’t. The right leader can cut through noise, absorb the technical detail, and translate it into clear priorities that scale.
Dual-Mode Influence — Lasting data leaders connect the boardroom and the build room. I believe credibility comes from being able to earn trust with engineers and executives — and to move seamlessly between strategy and execution. Most importantly, stay grounded by intermittently sling around some code.
Pillars
Sustainablity
Consistent development methods and priorities across teams
Data governance is a priority, not an after-thought
Execution is #1, automations are a close #2
Scalability
Build ETL to handle both 100 or 100,000 sites/inputs/sources
Costs in data platforms are inversely correlated to creativity
Note member strengths and then leverage
Customer Focus
Integrate disparate systems; richer, cross-domain insights
Deliverables must be predictable, understandable, and speak the customer’s language
Iteration builds partnership — data teams should be co-creators, not ticket-takers
Highlights
Cut recurring costs by $360K annually in 4 months through strategic vendor reservations and ETL optimization — saving $30K per month while maintaining 99.9% accuracy.
Standardized and stabilized data operations across 1,200+ sites after six months of failed ingestion, preventing millions in losses and re-establishing reliable reporting for a $1 Billion + retail operation.
No stranger to board-level decisions. Modeled nicotine pricing strategy at Parker’s Kitchen (15% cut projected to recapture profits within 11–18 months via traffic and basket growth) and guided Murphy USA’s 10-year capital allocation strategy in their fuel supply division (fuel trading vs fleet/terminal investment vs refinery acquisition).
Elevated data teams from “ticket-takers” to strategic partners by embedding QA, governance, and customer-focused delivery practices that reshaped executive decision-making. Includes enhancing corporate development programs, implementing project tracking systems, and standardizing thruput KPIs.
The Why Behind the Work
As leaders, we hire folks based on credentials, connection, and culture.
It is important to know what drives an individual.
Provide through presence and provision
My family means everything. I work hard and smart to provide. This allows them to enjoy life and I get to enjoy it with them.
Relentless at Work, Present in Life
Important to find "fun" in our lives. Personally, I work in a manner so one day I can choose to, not have to.
Contribute Where I’m Strongest
Everyone is predisposed to contribute in society, in some way. Impacting others in a meaningful way is mine. Sometimes in tech, a lot of times in sports, and previously in teaching. Any role I take, I gauge on how many people I am positively impacting.
Work Together
Always interested in exploring how we can partner or simply growing my network. Currently targeting:
CDO, Head of Data, or CIO type roles
Fractional Leadership
Project work via CF Data Services